Home · News · Detail

APPPEXPO 2024 Grand Opening, Industry's new beginning!

Time：2024-02-29

Global printing professionals gather, industry enthusiasm is fully ignited!

APPPEXPO 2024 grandly opens

February 28-March 2

Meet at the National Convention and Exhibition Center (Shanghai)

Co-create a new era for digital printing, rejuvenating the industry with fresh vitality!

On February 28, 2024, the highly anticipated APPPEXPO 2024 grandly opened at the National Exhibition and Convention Center (Shanghai), officially heralding a new chapter for the industry in 2024! Advertising printing professionals from around the world once again gathered at APPPEXPO, hoping to further open markets, connect globally, and unleash stronger trade vitality and business momentum in the face of new development opportunities.

Dragon dance highlights

Leader inspect venues

This edition of APPPEXPO, themed "Digital&Future," aims to fully utilize the international exhibition as a professional platform for display, business negotiation, collaboration, and innovation leadership. It seeks to support the industry in accelerating transformation, injecting new advantages and dynamics into the global advertising and printing industry for high-quality development.

01 Thousands of businesses gather together, jointly leading the forefront trends APPPEXPO 2024

As the preferred platform for the advertising and printing industry to unveil forward-looking market trends, breakthrough technologies, and innovative solutions, APPPEXPO 2024 has been renewed and upgraded. Building on the foundation of previous exhibitions, it further enriches the exhibition content and enhances the business communication experience. Collaborating with seven subsidiary exhibitions, covering nearly 160,000 square meters of exhibition space, it aims to create a grand event that gathers global innovative achievements and leads the future of the industry.

This exhibition integrates the resources of the whole industry chain, covering innovative products and technological achievements in a wide range of fields such as inkjet printing, cutting, engraving, materials, signage, display, commercial retailing, lighting, textile printing, graphic express printing, packaging, inkjet printing industrial applications, etc. It is a multi-dimensional one-stop shop for expanding global business opportunities, empowering the double cycle of domestic and international wide-printing industry, and highlights the exhibition's features of intellectualization, low carbonization, greening, and high efficiency, etc., to Accelerate the industry to digital upgrading and transformation and sustainable development of the future.

31th Shanghai Int’l Ad & Sign Technology& Equipment Exhibition

Shanghai Int’l Digital Textile Printing Expo 2024

Shanghai Int’l Express Printing & Graphic Expo 2024

Shanghai International New Retail & Design of Consumption Scene Expo 2024

Shanghai Int’l Lighting Expo 2024

Shanghai Int’l Digital Signage System & Application Exhibition 2024

Shanghai Int’l Top-level Print Package Products Expo 2024

Brand concentration The scene is buzzing with activity

Warm negotiation Fruitful connection

A comprehensive collection of exhibits Dragon Elemental eye-catching

02 Riding on the "digital" to empower industrial upgrading

Nowadays, a new wave of science and technology promotes the change in the printing industry, digitalization and intelligence have become the keywords of industrial development, and new forms and modes with the characteristics of online, intelligence and interaction continue to emerge, which are committed to meeting the industry's more efficient, diversified and personalized needs, and promoting the transformation and upgrading of the entire printing industry to usher in the transformation and upgrading of digitization and intelligence.

At APPPEXPO this year, "hardcore technology" led the new trend, and the proportion of science and technology-related displays increased significantly, and made a big splash at the exhibition site, displaying a large number of science and technology panels including digital inkjet equipment, digital printing and packaging, 3D printing, intelligent signage, intelligent display equipment, intelligent cutting and engraving, etc., and presenting cutting-edge scientific and technological products of the wide-printing industry in a multidimensional and multi-perspective manner with a large number of innovative application scenarios, which brought the audience a highly scientific and technological sense of immersive experience with interactivity.

03 Diversified activities Revitalizing innovation

During the 4-day exhibition period, APPPEXPO 2024 integrates the industry's high-quality resources, utilizes the platform advantages, creates several diversified, content-rich concurrent activities and forums focusing on the industry's hot topics throughout the exhibition, and adopts the online and offline, international and domestic online live broadcasting to deliver the exhibition content to the world in real-time, so that the global industry players who are not able to be present at the scene can also walk into Shanghai International Printing and Printing Exhibition through the cloud live broadcasting room, and jointly feel the grandeur of the exhibition site.

APPPEXPO Global Live Streaming Room

Year of the Dragon T-shirt customization experience

During the exhibition, the first "Asian Advertising Brand Value List" Award Ceremony, and the Asian Advertising Equipment Brand "Going Overseas" Forum, the 2024 Shanghai Digital Printing Sharing Conference， The forum will invite nearly 100 industry leaders and professionals to discuss the future innovation and development of the printing industry through keynote speeches and forum exchanges, targeting the industry's hot areas and market demand, and bringing professional, forward-thinking and practical advice to the attendees. Attendees to bring professional, forward-looking, constructive industry insights and thought collision.

High-end Forum on Global Digital Corrugated Packaging Printing Achievements

The 2nd Path to New Development Sharing Meeting for Advertising, Printing and Signage Industry New Development

The First Digital Transformation Forum for Advertising, Printing and Signage Enterprises

Focusing on the discussion of the current AI intelligence, enterprise digital transformation development

04 Characteristic Exhibition Areas Gathering Advertising & Printing Excitement

As a pioneer of innovation and practice in the printing industry, APPPEXPO has always stood at the forefront of the industry, actively explored cross-border cooperation between the printing industry and emerging industries, and continuously improved the quality and experience of the exhibition with new forms and modes. Meanwhile, the mascot "Ada" has become a vivid symbol of the exhibition, continuously releasing IP vitality and adding a strong cultural heritage to the exhibition.

Inheriting the excitement of the last session, this year the organizing committee made great efforts to create several characteristic exhibition areas including the APPPEXPO IP Image Booth(POP ADA), The Joint Booth Of The Yangtze River Delta Cultural Expo, The Green Demonstration Area, and The New APPPEXPO Style, etc., which skillfully integrated the Guangzhou Printing Industry with cultural creativity, art design, green environmental protection, and other fields, presenting a more diversified and rich exhibition space for the attending audience. At the exhibition site, the specialty zones were very popular and lively, attracting many visitors to stop to watch and take photos.

APPPEXPO IP—Image Booth(POP ADA)

On the exhibition site, the organizing committee has carefully created the APPPEXPO IP image booth (POP ADA), which is a trendy and fashionable space with dopamine color aesthetics, combined with ultra-IN art installations to create a bright atmosphere of trendy play + space. Inside the Theme Pavilion, there are special IP peripheral display area, an exhibition development events display area, a Dabowen Leap flash mob area, a home display area, a camping area, and other special areas, leading visitors to explore and feel the historical charm and innovative vitality of the Printing.

APPPEXPO 2024 follows the trend of the times and continues to explore new ways of IP "cross-border breakthroughs", spanning a wide range of fields such as creative stationery, fashion accessories, and living and home furnishings. It is especially worth mentioning that this year's show debuted a number of anticipated new peripheral products, bringing an immersive IP tide feast to the audience.

APPPEXPO New Style

Last year, as the first attempt of the Donghao Lansheng Exhibition Group to explore the progress of education on cleanliness and new style, the "APPPEXPO New Style" booth successfully appeared on the site of the 30th anniversary of APPPEXPO. This year, the "APPPEXPO New Style" booth made a new appearance, refining the content of the exhibition on the basis of last year, and presenting the mascot of the Printing Globe - "Ada" in the form of a comic story. "Ada, the mascot of APPPEXPO, was presented in the form of a comic story, aiming to show, in a light and humorous way, the attitude of Guangyin people in the process of organizing APPPEXPO of passing down the fine traditions, promoting social style, striving to be the inheritor and demonstrator, and motivating more people to join in practicing the "New Style".

Joint Booth at the Yangtze River Delta Expo

The "Joint Booth of the Yangtze River Delta Cultural Expo" - created by APPPEXPO, and the Yangtze River Delta International Cultural Industry Expo, brings together quality resources in various fields such as digital culture, cultural parks, and cultural IPs. By showcasing cutting-edge technology and innovative ideas, it releases the diversified charms of the cultural industries in the Yangtze River Delta and injects more innovative impetus into cultural and creative industry exchanges.

Green Demonstration Area

To practice the development concept of green environmental protection and comply with the development direction of the national dual-carbon strategy, the 2024 APPPEXPO gathered and integrated the new launch of the "Green Environmental Protection Demonstration Zone": focusing on the display of the advertising and printing industry, low-carbon and green environmental protection products and applications, recommending the overall solution for the green exhibition based on the modular system and sustainable materials, guiding the industry to set up the concept of green development, and brighten up the bottom of the industry's high-quality development with the green environmental protection.

As the annual event of the global printing industry, APPPEXPO 2024 has been a hot and exciting scene on the first day of the exhibition, with a warm atmosphere for business negotiation, good news for the exhibiting brands, various cutting-edge technological innovations and cross-border integration of multiple technological fields, and several activities and forums in bloom, presenting a large-scale, complete range of products and new products for the businessmen from all over the world.

2.29-3.2 Exciting Continuation

Long press to recognize the QR code below to enter the picture live

Review more exciting moments of the show online