This October, APPPEXPO teamed up with the Shanghai Advertising Equipment and Material Suppliers Association (CSA) to participate in the SIGN & DISPLAY SHOW in Japan. The team actively engaged with visitors on-site, introducing the upcoming event with great enthusiasm.

As an active and fast-growing hub for the printing and advertising industry, East Asia is a key destination for APPPEXPO's global market outreach. This year's SIGN & DISPLAY SHOW featured top global companies showcasing cutting-edge tech like AR, VR, and projection mapping, while exploring digital solutions, eco-friendly materials, and interactive tech to create immersive retail experiences.

On the opening day, Ms. Jiang Yan, head of APPPEXPO, was invited to attend the Asian Advertising Association (AAA) internal meeting organized by the Japanese hosts. She presented the new vision for APPPEXPO 2027 and invited member organizations to bring professional buyer delegations to Shanghai for business networking. The presentation received warm interest and positive feedback from industry peers.


Throughout the event, the organizing committee efficiently met with international guests, answering detailed questions about visiting, sourcing, and support services. Many trade visitors expressed excitement about visiting Shanghai in 2027, hoping to use the trade show platform to deepen partnerships with Chinese suppliers and import advanced intelligent equipment.

This trip to Japan helped APPPEXPO build a valuable network of global buyer resources and establish long-term international partnerships. Moving forward, APPPEXPO will continue to expand its global promotional campaign, working closely with worldwide industry associations to build an efficient and open cross-border trade platform.