APPPEXPO Kazakhstan Grand Opening: Unleashing New Opportunities in the Print and Signage Industry

On June 2, 2026, APPPEXPO Kazakhstan officially opened at the Atakent International Exhibition Center. Co-organized by Shanghai Modern International Exhibition Co., Ltd. under the East Star Group and Central Asia Trade Exhibitions, this grand event once again gathers the global advertising and printing industry on the vibrant Silk Road. Serving as a vital engine for growth in Central Asia, the exhibition aims to build an open, win-win, and collaborative industry layout, further driving the integration of market concepts, resource matching, and technological exchanges between China and Kazakhstan.

By 10:00 AM, the Atakent International Exhibition Center was buzzing with excitement as industry partners, association representatives, and guests from all over the world gathered together. During the opening ceremony, Ms. Shen Ying, the Project Director of APPPEXPO, delivered an inspiring speech. She highlighted that China and Kazakhstan are highly complementary in terms of resources, markets, technology, and production capacity. She expressed her hope that this exhibition would serve as an opportunity to deepen communication, facilitate precise business matching, and foster the deep integration of both advertising markets. This will continue to empower companies from both nations to expand overseas and discover a broader path of win-win cooperation amidst the global industry transformation.

Leveraging the opportunities of the Belt and Road Initiative and the integration of domestic and foreign trade, APPPEXPO Kazakhstan positions itself as a strategic hub in Central Asia. Combining local expertise with an international vision, it has built a premier platform that aggregates global resources and empowers business trade. The exhibition features over 100 premium exhibitors, including renowned global brands such as Canon, Roland, Mimaki, Sign Tech, Admart, Mata Print, KRN Group, and Xerox. They are showcasing cutting-edge technologies, innovative equipment, and diverse applications across multiple sectors—including digital printing, screen printing, textile printing, materials, cutting and engraving, signage, displays, LED lighting, and packaging. Together, they outline a smart, green, and advanced future for the industry.

On the very first day, the rich exhibits and efficient business matching attracted numerous professional visitors from around the globe and neighboring countries. The venue was packed, and the booths saw a continuous flow of visitors. Equipment demonstrations, product trials, and business negotiations heated up simultaneously, leading to the signing of several letters of intent. This success vividly demonstrates the immense vitality and massive development potential of the Central Asian market.

A major highlight of this year's show is the powerful Chinese Pavilion, featuring a robust lineup of Chinese brands including Najie, Hanin, Dipeng, Bangchi, Aomeiya, Eastsign, Xiyadi, Nanwei, Xuanrun, Gaojian, Hongcheng, Yifang, Kaida, Mingliang, Husheng, Oujia, Darong, Yuandao, Jinhong, Shengji, Hengbo, Saiwei, Aimoli, Wanzun, Hongding, and Jinhecheng. Targeting the growing procurement needs and industry trends in Central Asia, these Chinese brands fully unleashed their innovative energy. They gave international buyers a firsthand experience of the hard-core strength of "Intelligent Manufacturing in China," gaining massive popularity and fruitful results. Many Chinese exhibitors noted that the event allowed them to deeply study market trends and local needs, giving them a clearer understanding of local buyers' preferences, which provides firsthand data for future product localization and market strategy optimization.

Against the backdrop of the accelerating restructuring of global supply chains, APPPEXPO Kazakhstan marks a milestone breakthrough for China’s advertising and printing industry as it deepens its global footprint. It allows Chinese innovations to take root along the Silk Road and serves as a vivid practice of industrial and economic integration between China and Kazakhstan, injecting fresh energy into the Silk Road Economic Belt. Moving forward, APPPEXPO will continue to uphold the philosophy of "Connecting the World and Co-creating Value," building a higher-level international cooperation platform to drive the deep integration of Chinese manufacturing with the global market.