The Right Move! APPPEXPO 2026 Heads to Saudi Arabia, Inviting Key Middle Eastern Buyers

As global trade dynamics continue to evolve, the Middle East is rapidly emerging as a key player in the global business landscape, driven by its strong economic potential and vibrant market. Among the various industries, the advertising sector, as a crucial engine of economic growth, has experienced unprecedented opportunities, particularly with Saudi Arabia's "Vision 2030" strategy paving the way for expansive development.

In this timely moment, the APPPEXPO Organizing Committee, alongside the CSA （Shanghai Advertising Equipment Suppliers Association）, traveled to Riyadh to attend the Saudi Signage & Labelling Expo 2025 in May. The team also conducted a thorough market survey to better understand local market dynamics.

During the 2025 Saudi Signage & Labelling Expo, the APPPEXPO booth attracted significant attention, drawing numerous industry professionals eager to learn more. The organizing committee enthusiastically shared updates on the preparations for APPPEXPO 2026, highlighting the event's key features, while also promoting the resources and advantages of the CSA.

Through these in-depth presentations, many exhibitors and visitors expressed strong interest in both attending and exhibiting at APPPEXPO 2026. One buyer remarked, "The Chinese market is vast, and we are eager to attend the expo in March next year to explore more opportunities to connect with Chinese businesses and suppliers."

To gain further insight into the local market and industry needs, the APPPEXPO organizing committee also visited Riyadh’s advertising and printing equipment market. In this land of abundant business opportunities, the team not only provided a detailed introduction to APPPEXPO 2026 but also extended a warm invitation to local industry professionals to visit Shanghai and participate in the exhibition. The committee expressed a strong desire to foster closer collaborations and support the global advertising industry’s growth.

This trip to Saudi Arabia was not only a response to China’s Belt and Road Initiative but also a key step in APPPEXPO’s strategy to strengthen its international presence and accelerate global expansion. Moving forward, the organizing committee is committed to enhancing its "Go Global, Bring In" strategy, continuing to invite more overseas buyers and expand its global network.