Overseas Promotion Spotlight | APPPEXPO 2026 USA Event Ignites the Scene, Inviting Global Buyers!

ISA organizing committee and the APPPEXPO organizing committee.

Recently, the APPPEXPO organizing committee, along with the CSA Shanghai Advertising Equipment Suppliers Association, was invited by the International Sign Association (ISA) to attend the 2025 ISA Sign Expo in the United States from April 23-25. During the event, they actively promoted the expo and expanded their overseas presence.

Founded in 1947, the ISA Sign Expo, organized by the International Sign Association (ISA), is one of North America's longest-running trade shows focused on advertising and signage. The expo showcases cutting-edge innovations in digital printing, textile printing, laser engraving, exhibition displays, advertising materials, and signage.

Representing China, the APPPEXPO committee took part in the ISA expo, actively promoting APPPEXPO 2026 and the CSA （Shanghai Advertising Equipment Suppliers Association）. During the event, the booth attracted numerous international exhibitors and buyers who showed interest in next year's expo. The organizing committee had in-depth discussions with them, providing detailed information about APPPEXPO. Overseas buyers were impressed, saying, "The scale and professionalism of Chinese exhibitions exceeded our expectations!"

This trip to ISA was not only a branding opportunity for APPPEXPO, but also an introduction of high-quality Chinese exhibitors to the international market by CSA. The committee worked to build an efficient bridge between Chinese exhibitors and global buyers, while gaining valuable insights into international trends to help Chinese exhibitors prepare for new opportunities. With the combined power of the "Exhibition + Association" approach, the value of the platform will be fully realized.