APPPEXPO ECUADOR was successfully concluded！

Ecuadorian government official Paolo Martinetti (first from the right), Consul General of the People's Republic of China in Guayaquil Gao Zhenting (second from the right), Deputy General Manager of Shanghai Modern International Exhibition Co., Ltd. Jiang Yan (middle), and person in charge of EDITMEDIOS S.A., María Fernanda Silvestre (second from the left) are pictured together

On July 18-20, 2024, local time, in Guayaquil

APPPEXPO ECUADOR was successfully concluded

Global advertising and printing professionals gathered in South America

With the light of open cooperation, the organizers draw a new chapter in international exchange together

On July 18, 2024, local time, APPPEXPO ECUADOR, co-hosted by the Dong Hao Lansheng Exhibition Group Shanghai Modern International Exhibition Co., Ltd. and EDITMEDIOS S.A., grandly opened at the Simón Bolívar Convention Center in Guayaquil! 

Consul General of the People's Republic of China in Guayaquil, Gao Zhenting, attended the APPPEXPO ECUADOR opening ceremony delivered a speech, and visited the APPPEXPO booth

The Commercial Counsellor of the Embassy of the People's Republic of China in the Republic of Ecuador, Fang Hao (left), and the Deputy General Manager of Shanghai Modern International Exhibition Co., Ltd., Jiang Yan (right), are pictured together in a photo

Opening Ceremony Ribbon Cutting

Leaders Attending the Event Tour the Exhibition Hall

Unite and Collaborate for Shared Opportunities in the Industry

This edition of the exhibition adheres to the concept of "harmonious coexistence and shared beauty," with the theme of implementing the "Belt and Road" initiative. It has gathered over 100 high-quality exhibitors and brands from around the world, and the total number of visitors reaches 15,000+, crossing mountains and seas to gather in South America, showcasing the latest products, cutting-edge technologies, and innovative trends in advertising, signage, printing, packaging industries, and related industrial chains.

In the industry forum with the theme of "The Future of Printing", the project director of the APPPEXPO exhibition, Shen Ying, promoted APPPEXPO 2025, which attracted the attention of many people in the industry. After the meeting, Shen Ying received enthusiastic feedback from colleagues in the industry, who expressed their continued optimism about the huge potential of the Chinese market and hoped to have a further understanding of the Chinese market through the APPPEXPO platform.

Project director of the APPPEXPO Exhibition, Shen Ying (left), spoke at the forum

Facing the World Chinese Brands Shine Brightly 

Not considering mountains and seas as distant, nor thousands of miles as remote, under the call of the APPPEXPO Organizing Committee, Chinese well-known brands such as WEIKEN、MOUNTAINWOOD、GOODSENSE、HONGDING、TOME、DH、HAMLOON、TAIZHOUGUANXI、PRIMESIGN、MAXNICE、ZHENCHANG、JUMEI、BOSHANG、DIPENG have made a splendid appearance at APPPEXPO ECUADOR. They brought industry-leading products, equipment, and solutions, showcasing their progress and development in technological innovation, low-carbon environmental protection, and intelligent manufacturing to a global audience of professionals. This highlights the confidence and strength of Chinese enterprises in actively exploring the South American market.

Exhibits are Diverse and Tailored to South American Market Needs

Thanks to the steady economic growth and the acceleration of digitalization, the demand for advertising and printing products in the South American market is continuously on the rise. At this exhibition, local South American audiences have shown a keen interest in "China intelligent manufacturing" They engage in in-depth exchanges with Chinese exhibitors, learning about product details and discussing cooperation opportunities, and have given high praise to the quality and innovative technology of Chinese products. The enthusiasm of the South American audience not only reflects their recognition and trust in the Chinese market and "China intelligent manufacturing" but also lays a solid foundation for further exploration of the South American market by Chinese enterprises.

Media Focus, Super Loudness Empowerment

As a key project in implementing the "going global" strategy of Shanghai's state-owned assets and enterprises, this exhibition has received high attention and strong support from the Shanghai State-owned Assets Supervision and Administration Commission and the Jiefang Daily. During the exhibition, Jiefang Daily provided full coverage, deeply explored, and fully introduced the highlights of this exhibition. In the Jiefang Daily interview, the exhibitors said, through the exhibition, the local market demand, South America has a deeper understanding, although Ecuador's market size is not big, but less competition, a relatively high profit, Chinese products are very popular in the local, as an emerging market, Ecuador has huge development potential, is worth further development.

Opening Gala Dinner, Unveiling Business Opportunities and Shared Partnerships

On the evening of July 18th, local time, Consul General of the People's Republic of China in Guayaquil Gao Zhenting、Commercial Counsellor of the Embassy of the People's Republic of China in the Republic of Ecuador Fang Hao、 Ecuadorian government official Paolo Martinetti、 Deputy General Manager of Shanghai Modern International Exhibition Co., Ltd. Jiang Yan、 person in charge of EDITMEDIOS S.A. María Fernanda Silvestre, along with local business associations, representatives of well-known enterprises, industry leaders, media, and special guests attended the opening gala dinner. They extended their best wishes for the success of the exhibition, hoping it would yield fruitful outcomes and bring new opportunities and momentum to the industry's development.

Deputy General Manager of Shanghai Modern International Exhibition Co., Ltd., Jiang Yan (first from the left), delivered a speech.

At the gala dinner, industry colleagues engaged in lively discussions about industry trends and collectively looked forward to the future of the sector. It is hoped that this event will serve as an opportunity for joint efforts and collaborative progress, to expand the advertising market and solidify the mechanisms of cooperation and sharing, further promoting trade cooperation and collaborative development among all parties.

The successful holding of APPPEXPO ECUADOR has not only promoted mutual promotion and deep integration of the advertising markets between China and Ecuador but also sent a positive signal for the stable recovery of the global advertising industry. At the new stage of development, we look forward to further promoting the international development of advertising enterprises with a more open mindset and proactive measures, empowering the high-quality development of the advertising and printing industry.

Finally, we express our gratitude to WOSEN EXPO as our global promotion partner, who has provided strong support for the successful organization of this exhibition.

APPPEXPO 2025

Go to the new journey 

Looking forward to meeting with you again

From 1993 to 2024, after 31 sessions of accumulation and development, APPPEXPO has always promoted the development of the industry and kept pace with the industry. Looking forward to March 4-7,2025, the National Exhibition and Convention Center (Shanghai),  APPPEXPO 2025 will meet with you again.