APPPEXPO and ICIE: Unleashes Extraordinary Charm

The 4th Yangtze River Delta International Cultural Industries Expo (referred to as the "ICIE") opened grandly at the National Exhibition and Convention Center (Shanghai) on November 16th, 2023. This expo, covering three major integrated sectors of "comprehensive development," "cultural technology," and "cultural lifestyle," spans a total exhibition area of 100,000 square meters. It brings together over 1,500 cultural industry enterprises from home and abroad, comprehensively showcasing the robust strength and development pattern of the Yangtze River Delta's cultural industry.

One of the highlights of this year's ICIE is the special exhibition "ICIE - Endless Creativity in APPPEXPO," a key attraction of the event. "Endless Creativity in APPPEXPO" is a joint exhibition organized by APPPEXPO and ICIE. It meticulously gathers high-quality resources from various fields like advertising creativity, inkjet cutting, exhibition display, cultural and creative customization, and art photography. The initiative aims to transcend traditional industry boundaries, foster in-depth communication among different sectors, and infuse more innovation and vitality into the cultural industry of the Yangtze River Delta.

IP-led Creative Integration, Unlocking Trendy Patterns

Within the theme exhibition of "Endless Creativity in APPPEXPO," APPPEXPO (Shanghai Int'l Ad & Sign Technology & Equipment Exhibition)  & SHIAF (Shanghai International Advertising Festival) leads the trend by creating an immersive IP experience space. The external area of the exhibition zone adopts graffiti effects, exuding a strong graffiti trend and featuring specialized areas like IP peripheral display, home display area, and camping zone, creating a space where fashion and fun coexist.

Inside the exhibition area, various products integrated with the mascot "Ada" elements are prominently showcased, enabling visitors to experience the unique charm of IP brands up close and explore more interesting and cultural elements of IP creativity. Particularly noteworthy is APPPEXPO's debut of several new peripheral products, providing a rich experience of fashion and playfulness for IP enthusiasts.

Diverse Exhibits Showcasing Creativity and Cultural Beauty

At this year's ICIE, APPPEXPO, along with SHIAF, D52 ARTISTIC SPACE, HandTop, JHF, IECHO, JWEI, Hawk, DH, WaHa, Leter, Gonghe Talent Hub, Shanghai Art and Design Academy, and many others, have joined forces to exhibit. Precise docking of high-quality brand business resources has comprehensively presented business opportunities at the expo.

Within the exhibition area, the atmosphere for negotiations between supply and demand is vibrant and bustling. Exhibitors' elaborately designed booths showcased the latest technological achievements and innovative products within their respective industries, forming a diverse and extensive linkage of exhibits. Not only has it provided attendees with an opportunity to deeply understand industry trends and cutting-edge technologies but it has also met the diverse one-stop purchasing needs of visitors, adding richer technological layers and cultural connotations to this year's ICIE.

School-Enterprise Collaboration for a New Win-Win 

At this expo, Mr. Song Lei, Deputy Secretary of the Party Committee and President of Shanghai Art and Design Academy, engaged in in-depth discussions with Ms. Jiang Yan, Deputy General Manager of Shanghai Modern International Exhibition Co., Ltd., exploring beneficial measures for school-enterprise cooperation, supply-demand integration, and resource optimization. This discussion further broadened new ideas for deepening the integration of production and education, as well as school-enterprise cooperation in the field of art design.

Shanghai Modern International Exhibition Co., Ltd. will continue to leverage its advantages, using the APPPEXPO platform to actively implement new development concepts, strengthen top-level design, intensify exchanges and integration, explore diverse school-enterprise cooperation models, and strive to create new heights and benchmarks for school-enterprise cooperation.

Through "Endless Creativity in APPPEXPO," attendees deeply understand the multiple integrations of the printing industry with the cultural industry and creative designs. It has also facilitated extensive interactions between APPPEXPO and industry colleagues in the cultural industry and creative design fields, opening up new possibilities for the future development of the printing industry in the cultural domain. This aims to foster more cross-industry collaborations, create more innovative peripheral products, and jointly promote the integrated development of the printing industry and cultural industry.