APPPEXPO in Kazakhstan | Connecting to the Silk Road Hub: Expanding into Central Asia

The vast market potential is driving APPPEXPO to accelerate its international expansion. Recently, the APPPEXPO Organizing Committee, along with the CSA (Shanghai Advertising Equipment Suppliers Association), traveled to Kazakhstan, a key market in Central Asia, to attend the Central Asia Reklam exhibition from May 28-30. The team continued to promote the event and invite professional international visitors.

Central Asia Reklam is Kazakhstan’s only professional advertising exhibition, primarily serving the Central Asian region. It focuses on showcasing a wide range of products, including printing equipment, advertising materials, LED displays, signage, exhibition equipment, and textile and screen printing solutions.

Taking this opportunity, the APPPEXPO team met with the event organizers and officially presented the “AAA Asia Advertising Union Member Country” plaque. This gesture aimed to strengthen cooperation and exchange between Kazakhstan and China in the advertising and printing industries. Following the meeting, the delegation visited the exhibition and held in-depth discussions on new opportunities for the integration of the advertising and printing industries in China and Kazakhstan.

During the exhibition, APPPEXPO’s team promoted the event, sharing information with industry professionals. Many attendees were impressed by the scale and content of APPPEXPO, expressing high expectations for “Made-in-China” innovations. Several visitors indicated that they would continue to follow APPPEXPO and plan to attend the 2026 exhibition, eager to gain more industry insights and collaboration opportunities.

This international promotional trip was not only focused on inviting buyers but also on conducting market research, listening carefully to the procurement needs and feedback of exhibitors and visitors. The organizing committee aims to optimize audience matching at next year’s event, ensuring a more precise and targeted platform for business matchmaking and direct sourcing. Moving forward, the committee will continue to explore more potential markets, driving the collaborative development of the global advertising and printing industry and accelerating the efficient connection between “Made-in-China” solutions and international demand.