Germany Promotion Spotlight | APPPEXPO 2026 Wins Over Countless New Fans

To further expand its international influence and connect with more global resources, the APPPEXPO Shanghai International Advertising & Printing Expo organizing committee and the CSA Shanghai Advertising Equipment Suppliers Association traveled to Berlin, Germany in May 2025 to attend the FESPA Global Print Expo held from May 6–9. The trip aimed to showcase the charm and potential of APPPEXPO to the world.

This year’s FESPA featured cutting-edge technologies and solutions across a wide range of sectors—from indoor and outdoor advertising equipment, printing materials, and visual communication, to personalized customization—offering an ideal platform for global advertising and printing professionals to exchange ideas and explore collaborations.

During the event, the APPPEXPO committee actively promoted the upcoming APPPEXPO 2026 Shanghai International Advertising & Printing Expo and the CSA association. APPPEXPO’s unique strengths and innovations in advertising, printing, signage, and packaging captured strong interest from international exhibitors and visitors alike. The scale of the Chinese expo and the vast potential of the Chinese market drew the attention of several leading global companies, many of whom expressed interest in participating and reached initial cooperation agreements with the committee.

This trip also served as a valuable learning experience, offering insights into global trends in the advertising and printing industries. From the rise of eco-friendly materials and smart production processes to the growth of personalized solutions and cross-sector innovation, the industry is clearly moving toward a more sustainable, intelligent, and diversified future. These trends offer valuable inspiration for APPPEXPO’s future direction.

Moving forward, APPPEXPO will continue to uphold the values of “openness, innovation, and collaboration,” working to build a broader, more inclusive platform for global exchange and cooperation in the advertising and printing industries.