APPPEXPO Shines at the 2023 Shanghai International Advertising Festival

The main events of the 2023 Shanghai International Advertising Festival took place from August 9th to 11th in the Putuo District of Shanghai. This year's festival, themed around "Technology + Creativity," aimed to harness the power of technology and industry collaboration to showcase the role of the advertising industry in empowering brands, driving consumption, and boosting the economy.

The hosting of the 2023 Shanghai International Advertising Festival showcased Shanghai's achievements in digital advertising, fostering a favorable environment for the growth of digital advertising enterprises. It also strengthened the connection between Shanghai's advertising industry and leading international institutions, organizations, and companies, facilitating international exchanges and promoting the internationalization of Shanghai-based businesses. The festival highlighted the advertising industry's role in empowering brands, stimulating consumption, and energizing the economy.

APPPEXPO and the Festival Join Forces

At the festival, APPPEXPO showcased a series of creatively designed co-branded products, skillfully incorporating the adorable mascot "Ada." This infusion of vibrant energy added a dynamic touch to the entire event. The Ada-themed products, combined with captivating immersive IP experiences, vividly illustrated the seamless intertwining of creativity and culture, sparking a continuous stream of innovative ideas. Many attendees were captivated and couldn't resist stopping to capture the moment. Through this year's advertising festival, APPPEXPO engaged in extensive communication and collaboration with the advertising industry both domestically and internationally, promoting cross-cultural and cross-disciplinary knowledge exchange, and further enhancing the exhibition's brand influence.

APPPEXPO’s participation in the Shanghai International Advertising Festival explored various sectors such as marketing, advertising, media, and creativity, offering insights into the industry's direction and development with keen visual analysis. Looking ahead, it is believed that APPPEXPO, together with more partners, will continue to pave the way for new ideas, explore fresh opportunities for development, and actively promote industry convergence.