APPPEXPO Shines Brilliantly at the "Shanghai Sailing Event Village"!

In the sunny March by the Huangpu River

The "Shanghai Sailing Event Village" is in full swing

APPPEXPO presents a variety of original peripheral products wonderfully

Triggering enthusiastic check-ins from many industry insiders

Experience the double joy brought by creative peripherals & trendy playthings

On the morning of March 23rd, the press conference of the 2024 Shanghai Sailing Open and the opening ceremony of the event village were held at the International Passenger Terminal Pier in North Bund. The Shanghai Sailing Open is another brand-new self-owned event established by Shanghai Sports following the Shanghai Marathon and Shanghai Rowing. The theme of the first Shangfan race is "Wind Starts Shanghai, Sails the Sea", aiming to create an international sailing event that combines professional competition and public participation, further contributing to Shanghai's construction as a globally renowned sports city.

Lu Wenhua, Deputy Director of the Shanghai Sports Bureau, Zhou Jin, Vice President of Donghao Lansheng (Group) Co., Ltd., Bi Peiwen, President of Donghao Lansheng Exhibition Group Co., Ltd., and Xu Lijia, the image ambassador of the 2024 Shanghai Sailing Open, jointly lit the race flag.

During the Shanghai Sailing Open, a "Shanghai Sailing Fun" themed event village was specially created, gathering themes such as sailing culture, sailing interaction, marine public welfare, sailing friends market, leisure entertainment, and photo interaction, collectively kicking off the fun experience of Shanghai Sailing Fun.

At the event, APPPEXPO showcased a variety of collaborative products and derivative products featuring the mascot "Ada" elements. These carefully designed peripheral products not only demonstrated the perfect combination of creativity and design but also brought unique trendy play experiences to the on-site audience, attracting many interested spectators to interact and check-in, experiencing the charm and fun of the event together.

Of particular note, sailing Olympic champion Xu Lijia also visited the APPPEXPO booth. Under the enthusiastic introduction of Ms. Jiang Yan, Deputy General Manager of Shanghai Modern International Exhibition Co., Ltd., Xu Lijia showed strong interest in our peripherals. Among them, she highly praised the design details and craftsmanship of the badges, considering them highly collectible and commemorative.

The lively atmosphere and attractiveness of the event site stem not only from the design and creativity of the products themselves but also embody the charm of cross-border integration. In the future, APPPPEXPO will continue to explore cross-border cooperation with more fields, taking on the responsibility of inspiring creativity and promoting industry development, in order to bring more surprises and highlights to the exhibition, provide exhibitors and audiences with richer communication and cooperation opportunities. At the same time, we will continuously enhance the cultural heritage of the exhibition, create a platform full of innovation, vitality, and diversity, and inject new momentum into the industry's renewal and upgrading.