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How to Win International Market“The Belt and The Road” MakesProgress together with You

□Text/Ouyang Mingwei

 

During the period of Shanghai International Lighting Expo 2016 (concurrently holding Smart Home Innovation Expo), the associations from 15 countries and regions along “The Belt and The Road” including UAE, Singapore and India will organize a delegation to attend the Expo, and possibly will sign a strategic cooperation agreement with the sponsor of the Expo. In the future, Shanghai International Lighting Expo 2016 (concurrently holding Smart Home Innovation Expo) will lead more Chinese enterprises into the countries along “The Belt and The Road” to open foreign market together and win international development opportunity.

 

In recent years, “The Belt and The Road” as a national development plan frequently appears on the public horizon. This global economic and trade cooperation development concept of innovation will undoubtedly create more development opportunities for China and relevant countries.

 

What’s “The Belt and The Road”?

“The Belt and The Road”, which is the concept and proposal for cooperative development, aims to use the historical symbol of ancient “Silk Road”, hold high the banner of peaceful development, actively develop economic cooperation partnership with the countries along the Road to jointly create thebenefit community, fate community and  responsibility community with political mutual trust, economic integration and culture inclusiveness by means of the existing multilateral mechanism between China and relevant countries, and with the help of the existing effective regional cooperation platform.

 

“The Belt and The Road” and Starting Point Central City---Shanghai

Shanghai is one of China’s economic, traffic, exhibition & convention, trade and shipping centers. Its “Central City” status in China goes without saying. On basis of superior conditions in many aspects, national preferential policies offered to Shanghai Municipality by national government level are more attractive, so Shanghai International Lighting Expo 2016 (concurrently holding Smart Home Innovation Expo) held in National Exhibition and Convention Center (Shanghai)also will get unprecedented support relating to policy and economy.

 

Firstly, Policy Advantages. Strengthening communication on policy is the important guarantee for construction of “The Belt and The Road”. Enhancing cooperation between governments, actively building the communication and exchange mechanism on macro policies between multilevel governments, jointly formulating the planning and measures for promoting regional cooperation, solving the problems during cooperation through negotiation, and jointly providing policy support for pragmatic cooperation and implementation of large projects, all of these policies will undoubtedly create more excellent policy environment and open a broader international market for lighting enterprises in China, and provide a “Traffic Permit” for ethnic brands to go abroad.

 

Secondly, Economic Advantages. As China’s important economic center, Shanghai has powerful economy. Nowadays, “The Belt and The Road”also increases the thrust for Shanghai to further move towards internationalization. “The Belt and The Road” relies on great international passageway and takes coastal cities including Shanghai as the starting point, and its international economy and trade will be throughout the continents of Europe, Asia and Africa. Shanghai International Lighting Expo 2016 (concurrently holding Smart Home Innovation Expo) will bring more benefits for Chinese enterprises to move towards internationalization by taking Shanghai as the basic point and with the help of international trade “East Wind” of “The Belt and The Road”.

 

Finally, Traffic Advantages. Shanghai is China’s important harbor city and also one of 5 delineated provinces and cities for Maritime Silk Road of “The Belt and The Road” in the 21st Century. The traffic advantage is innate advantage of Shanghai Municipality. Shanghai International Lighting Expo 2016 (concurrently holding Smart Home Innovation Expo) will open “Ren and Du Meridians” of multilateral trade by virtue of many traffic advantages of Shanghai Municipality. The associations from UAE, Singapore, Japan, Korea, Malaysia, India, Iran, Pakistan, Turkey, Vietnam, Thailand and Indonesia will organize a delegation to attend the Expo.

 

 

“The Belt and The Road” and Creating Business Opportunities--- Exhibition

Mind determines his outcome, and foresight determines the future. This is an era of collaborative innovation and win-win cooperation. The associations from 15 countries and regions along “The Belt and The Road” will organize a delegation to “Walk In”Shanghai International Lighting Expo 2016 (concurrently holding Smart Home Innovation Expo) and actively attend this Expo. In the future, Shanghai International Lighting Expo 2016 (concurrently holding Smart Home Innovation Expo) also will lead China’s lighting enterprises to “Walk Abroad” and lead LED industry to move towards internationalized cooperation way.

 

On the one hand, delegations “Walk In”. Shanghai International Lighting Expo 2016 (concurrently holding Smart Home Innovation Expo) will solve all kinds of information barriers, road barriers and communication barriers when China’s lighting equipment goes abroad. The associations from 15 countries and regions such as UAE, Singapore, Korea, Malaysia, India, Iran, Pakistan and Thailand will organize a delegation to attend this Expo. It is introduced that the countries along “The Belt and The Road” are very interested in China’s LED lighting enterprises and hope to develop further industry cooperation with China’s LED lighting enterprises, which creates a new opportunity for Chinese enterprises to move towards internationalization.

 

On the other hand, delegations “Walk Abroad”. It is understood that Shanghai International Lighting Expo 2016 (concurrently holding Smart Home Innovation Expo) will sign a strategic cooperation agreement with the countriesalong “The Belt and The Road”. In the future, this Expo will actively organize China’s lighting manufacturers to go abroad to understand real demands of foreign lighting manufacturers. Shanghai International Lighting Expo 2016 (concurrently holding Smart Home Innovation Expo) is a high-quality platform for showing China’s LED lighting enterprises to foreign countries. This platform will get more global customers and demands so as to win more opportunities and business opportunities for LED enterprises.

 

“The Belt and The Road” will be undoubtedly favorable for optimizing allocation of global lighting industry resources in order to rationalize industrial layout and promote the formation of good lighting industry ecological system. For China’s LED Lighting manufacturers, “The Belt and The Road” helps the enterprises to introduce foreign advanced concept, understand foreign lighting market demands and promote internationalized development of LED industry. For Shanghai International Lighting Expo 2016 (concurrently holding Smart Home Innovation Expo), this Expo will strengthen the communication and negotiation with the countries along “The Belt and The Road”. It is conducive to create internationalized lighting exhibition platform, so that this Expo will stand out from a lot of domestic lighting exhibitions and move towards the world stage.

 

Source:   Great Lighting