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How Does the Shanghai International Lighting Expo

What does “down-to-the-earth” mean? It means that we shall extensively learn about the life of ordinary people and reflect the wishes, appeals and interests of the grass-root mass. As for the lighting industry, it means that we shall satisfy the wishes, appeals and interests of buyers and sellers. Therefore, when holding a lighting exhibition, we shall stress the authentic demands and interests of exhibitors so as to embody the value of the exhibition. This is what we call “down-to-the-earth.”

 

l  Conduct activities in a “down-to-the-earth” mannerAll kinds of activities shall cover groups of different kinds

 

Over recent years, the number of exhibitions has kept increasing tremendously. A variety of exhibitions were frequently held, along with all kinds of setbacks thereof, rendering the lighting enterprises at a loss in the sea of exhibitions. Shall they demonstrate new products? Or shall they focus on attracting investment? Or just declare to the outside that “We’re still alive?” For the lighting enterprises, such kinds of exhibitions have gradually been reduced to “a chicken rib”-which is tasteless but wasteful to discard. The main problem is that such exhibitions failed to fully meet the requirements of the lighting factories and companies. In another word, such kind of exhibitions failed to offer a good cost performance.

 

According to past experiences, lighting exhibitions usually set a threshold of entry and cost which were too high for ordinary factories and companies. Moreover, the investment therein would be too large given the promotional results. Such kind of situation was caused by the operation not in the “down-to-the-earth” manner, which perplexed the factories and companies. Now the exhibitors are eager for a “down-to-the-earth” lighting exhibition. The Shanghai International Lighting Expo will be held from March 11 to 14, 2015. With years of accumulation of client base, the organizer will concurrently hold the “down-to-the-earth” lighting events of varied kinds to meet the requirements of the exhibitors.

 

The 2015 Shanghai International Lighting Expo is planning to invite local powerful factories and companies, competent designers, decoration companies and engineering companies on a point-to-point basis. The presence of purchasing groups will satisfy the requirements of the exhibitors, which will make the event “down-to-the-earth.”

 

The organizer will also invite both domestic and foreign entrepreneurs to come to the grand evening party, wherein all kinds of thinking, theories and viewpoints will be collide with each other, reflecting and predicting the development of the industry. It will become a brainstorm of entrepreneurs. The participating factories and companies will be able to learn more about the latest news of the industry and get in touch with the pioneering ideas and concepts of the industry. Therefore, the entrepreneur party will be a “down-to-the-earth” one.

 

The designer forums of all kinds of themes and technical seminars will be held consecutively, with the design elites, technicians and research personnel of the lighting industry present at the NationalShanghaiCenter for Exhibition and Convention (NCEC), discussing about the innovation, ideas and latest products. In such way, the fair intends to create multiple platforms for design elites and cutting-edge technology. The designers and research personnel may take this event as a great chance to exchange with and learn from each other. Such designer forums and technical seminars will undoubtedly be “down-to-the-earth.”

 

It is worth mentioning that Big Lighting All Media will launch the qualification activity called “I love lamps because I’m a beauty” & “Lighting Angels,” the Big award ceremony of which will be held at the opening ceremony of the 2015 Shanghai International Lighting Expo. The “Lighting Angels” will create a brilliant landscape of the event.

 

l  Conduct activities in a “down-to-the-earth” mannerAll kinds of activities shall cover groups of different kinds

 

Over recent years, the number of exhibitions has kept increasing tremendously. A variety of exhibitions were frequently held, along with all kinds of setbacks thereof, rendering the lighting enterprises at a loss in the sea of exhibitions. Shall they demonstrate new products? Or shall they focus on attracting investment? Or just declare to the outside that “We’re still alive?” For the lighting enterprises, such kinds of exhibitions have gradually been reduced to “a chicken rib”-which is tasteless but wasteful to discard. The main problem is that such exhibitions failed to fully meet the requirements of the lighting factories and companies. In another word, such kind of exhibitions failed to offer a good cost performance.

 

According to past experiences, lighting exhibitions usually set a threshold of entry and cost which were too high for ordinary factories and companies. Moreover, the investment therein would be too large given the promotional results. Such kind of situation was caused by the operation not in the “down-to-the-earth” manner, which perplexed the factories and companies. Now the exhibitors are eager for a “down-to-the-earth” lighting exhibition. The Shanghai International Lighting Expo will be held from March 11 to 14, 2015. With years of accumulation of client base, the organizer will concurrently hold the “down-to-the-earth” lighting events of varied kinds to meet the requirements of the exhibitors.

 

The 2015 Shanghai International Lighting Expo is planning to invite local powerful factories and companies, competent designers, decoration companies and engineering companies on a point-to-point basis. The presence of purchasing groups will satisfy the requirements of the exhibitors, which will make the event “down-to-the-earth.”

 

The organizer will also invite both domestic and foreign entrepreneurs to come to the grand evening party, wherein all kinds of thinking, theories and viewpoints will be collide with each other, reflecting and predicting the development of the industry. It will become a brainstorm of entrepreneurs. The participating factories and companies will be able to learn more about the latest news of the industry and get in touch with the pioneering ideas and concepts of the industry. Therefore, the entrepreneur party will be a “down-to-the-earth” one.

 

The designer forums of all kinds of themes and technical seminars will be held consecutively, with the design elites, technicians and research personnel of the lighting industry present at the NationalShanghaiCenter for Exhibition and Convention (NCEC), discussing about the innovation, ideas and latest products. In such way, the fair intends to create multiple platforms for design elites and cutting-edge technology. The designers and research personnel may take this event as a great chance to exchange with and learn from each other. Such designer forums and technical seminars will undoubtedly be “down-to-the-earth.”

 

It is worth mentioning that Big Lighting All Media will launch the qualification activity called “I love lamps because I’m a beauty” & “Lighting Angels,” the Big award ceremony of which will be held at the opening ceremony of the 2015 Shanghai International Lighting Expo. The “Lighting Angels” will create a brilliant landscape of the event.

 

l  Invite exhibitors and visitors in a “down-to-the-earth” mannerBig Lighting All Media invites lighting factories and companies across the country

 

In the terminal market of lighting products, Big Lighting All Media has always maintained an excellent exchange and interaction with local powerful enterprises. Some powerful ones register a sales volume of over 100 million yuan respectively, thus possessing an absolute right of speech at local markets and having a tremendous demand for products and service.

 

In 2014, Big Lighting All Media successfully launched and sustainably pushed the campaign of “A Business Tour of the Lighting Industry in China,” covering Hainan, Beijing, Tianjin, Hebei, Guangdong, Fujian, Hubei, Zhejiang, Sichuan and Henan, among others. It investigated the lighting markets in the prefectures, cities and counties, broadly inviting distributors there to participate in the 2015 Shanghai International Lighting Expo. With the extensively promotion of “A Business Tour of the Lighting Industry in China,” the fair has attracted the attention of tens of thousands of distributors in the lighting industry. They all expressed wishes to come to visit and purchase at the fair. For the exhibitors, such a response from the campaign has declared the success of the fair which will bring to them practical benefits!

 

l  Attract overseas visitors and exhibitors in a “down-to-the-earth” mannerShanghai Modern International Exhibition Co., Ltd. will support the fair with 21 years’ overseas client resources

 

Shanghai Modern International Exhibition Co., Ltd. has 21 years’ experience of holding exhibitions of international level, possessing a large amount of quality clients. Based on which and with the support of the powerful platform of the NationalShanghaiCenter for Exhibition and Convention (NCEC), Shanghai Modern International Exhibition Co., Ltd. will spare no effort to invite buyers from overseas industrial associations, professional shopping centers and procurement companies to take part in the fair by means of forming “overseas commercial inspection delegations,” injecting fresh blood into the event and making the exhibitors thereof diversified. This will provide multiple options for the lighting factories and companies.

 

Shanghai Modern International Exhibition Co., Ltd. will concurrently hold the largest advertising printing exhibition in the world at the NationalShanghaiCenter for Exhibition and Convention (NCEC), attracting a large group of potential clients relevant to LED lighting. It will add a stimulus to the 2015 Shanghai International Lighting Expo and ensure the participation of excellent buyers in the fair in a “down-to-the-earth” manner.

 

l  Provide service in a “down-to-the-earth” mannerParticipation in the fair once will bring about two rounds of advertising with full services

 

2015 Shanghai International Lighting Expo will be held at the NationalShanghaiCenter for Exhibition and Convention (NCEC). As the newly-completed largest complex for convention and exhibition in the world, the center provides full consideration with respect to hotel service, conference service, food and drinks and commercial tours of the international-leading level. Previously old exhibition and conference venues were usually lack of supporting facilities such as lodging, food and drinks and travelling, causing lots of troubles to exhibitors. To eliminating them in the 2015 Shanghai International Lighting Expo, the organizer will create a barrier-free, reassured and comfortable lighting exhibition for the exhibitors.

 

2015 Shanghai International Lighting Expo will hold a series of industrial forums and activities to attract investment and meet the requirements of exhibitors. It will provide them with professional and personalized services on a one-to-one basis. The exhibitors can not only learn about the pioneering concept and technology of the industry through such activities, but have “an intimate touch” with buyers, facilitating the conclusion of businesses.

 

By using the most powerful tools of dissemination such as newspaper, magazines, Web sites (including overseas version), microblog, WeChat and APP, the organizer will be able to provide comprehensive promotional services to exhibitors. It will report on the exhibitors in a comprehensive manner, creating extra value therefor. In addition, it will, based on its professional experiences and social connections which have been accumulated in the media industry, promote and report on the fair by the cooperation with a hundred mainstream domestic media. Through such operation, the exhibitors will achieve the effect of “propagation for twice or more” by “participating in the event for once.”