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APPPEXPO THAILAND 2018 Hog the Limelight in Ad & Sign Industry

APPPEXPO THAILAND 2018 and SIGN ASIA EXPO 2018 which were organized by Shanghai Modern International Exhibition Co., Ltd. and Thailand IBRIX Co., Ltd., were held grandly on November 8, 2018 at IMPACT Muang Thong Thani in Bangkok, Thailand. Mr. Dingguo Zhang, President of AAA (Asia Advertisement Association) and Modern International (Shanghai), Mr. Sakkachat Sivabovorn, President of IBRIX Thailand, the head of the IMPACT Muang Thong Thani, the CEO of the Asian Advertising Exhibition Organizer and the President of the Advertising Association, jointly cut the ribbon at the opening ceremony. The exhibition organizers hosted a welcome speech.

Mutual Trust , Second Together

Open cooperation is a realistic requirement to promote a stable recovery of the world economy. This year, the organizers of Sino-Thailand deepened cooperation on the basis of mutual benefit and mutual trust, tapped all kinds of resources, and enhanced the visibility in the advertising and sign exhibition between the two countries and even the ASEAN region, so that exhibitors from China and Thailand enjoyed better experiences. Thai professional associations including TABDA, APSA, STTA, OUT OF HOME MEDIA CLUB, as well as the dealers and terminal buyers in various provinces of Thailand were invited into the exhibition. The Laos Label Association and Myanmar has brought in multiple buyer groups. Chinese companies are very willing to cooperate with APPPEXPO to penetrate more overseas markets and help them to be more efficient and straightforward.

Rich exhibits , New Market Trends

At the exhibition site, it is not difficult to find that representative companies from all industries participated in the exhibition. This time, Chinese exhibitors showcased the latest products that meet the actual needs of the local Thai market, such as digital printing equipment, engraving machines, advertising media & materials, signage products, and LED light boxes, etc. It ensured the local distributors and buyers to master the development status of the Chinese advertising and sign market.

 Multi - Identity & Participation  

After two years of integration, the participation of Chinese companies is getting more and more. Even more gratifying is that their participation way and identity had changed a lot. The Chinese sign production and painting companies have been transformed from visitor to exhibitor, from the role of mainly engaging in domestic business to the owner of Thai factory. This transformation not only injects new vitality into the development of the exhibition, but also the fruitful results of the “One Belt, One Road” initiative, which will bring more industrial development and employment opportunities to Thailand.

Deep Membership, Shining Cooperation 

As the AAA members, the organizers of KAIZER of Malaysia, KRISTA of Indonesia and TISL of Taiwan, China also gathered at the exhibition to cheer for the successful cooperation between China and Thailand. At the same time, they also expected to extend such cooperation to other AAA members. The integration of the advertising and sign industry is an undoubted trend.

Coverage Blooms

The local magazine, newspaper and television in Thailand reported the first cooperation of the China-Thailand advertising and sign exhibition. President Dingguo Zhang accepted interviews from local medias such as POSTTODAY, THANSETTHAKIJ, THAICCTV and NATION. President Zhang stated with confidence that while the China International Import Expo is successfully held, APPPEXPO will also follow the path of globalization and consolidate the brand exhibitions.

Shared Collaboration, Promising Future

At the Opening Ceremony and Welcome Banquet, a big amount of around 150 representatives including the organizers, exhibits, medias, dealers and professional buyers exchange ideas and seek cooperation, so as to promote the development of Asian advertising and sign industry.


It is reported that the organizers reached consensus on AAA, the Shanghai International Advertising Festival and more issues. It has been confirmed that next year, APPPEXPO and SIGN ASIA EXPO will jointly hold itinerant exhibitions in Myanmar and Laos.


APPPEXPO THAILAND will continue to develop and make greater contributions to the Chinese, Thai and even the global advertising and sign industry!