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APPPEXPO 2018 Show Report

APPPEXPO with 26 years of history lifted its veil at National Exhibition and Convention Center (NECC, Shanghai) from March 28th to 31st, 2018. Being as Exhibition Unit of Shanghai International Advertising Festival(SHIAF), APPPEXPO has entered a new era. APPPEXPO explored new development of upcoming advertising and sign future; APPPEXPO served as an effective platform allowing China to see the world and providing the whole world with great opportunity to understand China. 

In an area of 200,000 square meters, over 2,000 participating companies and 200,511 professional visitors from about 200 countries participated in the exhibition. There were 7 theme exhibitions in total including:

  • The 26th Shanghai International Advertising Technology Equipment Exhibition (Shanghai Advertising Exhibition)

  • Shanghai International Textile Digital Inkjet Printing Exhibition 2018

  • Shanghai International Digital Signage System and Application Exhibition 2018

  • Shanghai International Digital Display Technology and Equipment Exhibition 2018

  • Shanghai International Lighting Exhibition 2018

  • Shanghai International Printing and Packaging Paper Exhibition 2018

  • the 10th China International Corrugated Case Digital Packaging and Printing Exhibition



  • Award Ceremony for Design Intelligent Innovation Award and Good Progress Top 20 

On the afternoon of March 28th, award ceremony for Design Intelligent Innovation Award and Good Progress Top 20 were grandly held at Hall No. 6.1 of NECC Shanghai. Multiple important guests witnessed this glory moment.

In order to promote the friendly communication between upstream and downstream companies in the advertising equipment industry, CSA and Shanghai International Advertising Festival (SHIAF) Committee co-organized Design Intelligent Innovation Award activity, and selected a group of outstanding advertising equipment enterprises.

  • AAA Activities

On the afternoon of March 28th, AAA rotating president handover ceremony was held at Hall No. 6.1. Many AAA members participated in the ceremony.

They included Mr. Dingguo ZHANG, CSA president, Mr. Yusuke Usada, Chairman of the Association of Outdoor Advertising Industry in Japan, Mr. Takami Tohru, Chairman of Japan Kinki Outdoor Advertising Association, Mr. Sakkachat, CEO of IBRIX Thailand, Mr. Longxiu LEE, President of Korean Outdoor Advertising Association, Ms. Meilian YAN, CEO of Kaiser Malaysia, Mr. Jackson Yee from PPPIM, Mr. Sharif, CEO of IEC International Exhibition Consultant Company, UAE, Mr. Kelvin LIAO, President of The Advertisement Engineering Association in Taiwan, Mr. Daud Dharma Slim, CEO of KRISTA Exhibition in Indonesia, and Mr. Stanley Foo, Director of the Singapore Convention & Exhibition Service Center.

After the ceremony, all members gathered together and discussed on how to unite exhibitions in all regions in order to share resources and jointly promote development of advertising equipment industry in Asia.

  • SHIAF Award and Ingenuity Craft Competition 2018

In order to help those innovative advertising equipment material suppliers and advertising production companies build a world-class exhibition stage, CSA and SHIAF Committee jointly launched Ingenuity Craft Competition 2018.

Ingenuity Craft Competition aims to support and motivate companies in different stages of development. Meanwhile, SHIAF Awards Ceremony was staged at Primus Hotel (Hongqiao Branch) of Shanghai on the evening of March 29th. The Gold, Silver and Bronze awards of Ingenuity Craft Competition 2018 were finally settled. The final list of winners goes as follows:


The Secret Behind the Mirror from Shanghai Bigimage Corporation


Liaoning Aircraft Carrier from Aristo

Double-sided Projector Window Advertisement from Naisi Digital Technology Cor, Ltd.


Fresh Lemoncarbonated Flavour Soft Drink 3D Advertising from EFI Greater China

Make A Change from AGFA Graphics Equipment (Shenzhen) Co., Ltd.

Kobe’s Shoes from Scodix Ltd

  • China International Textile Digital Inkjet Printing Forum

On March 29th of 2018, APPPEXPO Pattern Printing forum took place at North Hall of NECC, Shanghai. The forum attracted mass attention and brought more than 600 attendees on site.

The forum was divided into two sessions. The first session was a workshop about Technique. The topics focused on sprinkler heads, equipment, ink and color management software. Enterprises like XAAR plc, Shenyang Sky Air-ship Ltd, Fujifilm, Hao Cheng Ltd, Hong Sam Technology Ltd and Lao Mofang Ltd all participated in the seminar. They also actively interacted with the representatives on actual production issues and application issues. 

The second session mainly focused on personalized customization, diversified applications and single-pass high-speed production. This session brought audiences marketing preview and show how to better use the advantages of digital printing to achieve rapid response. During the forum, the speech on personalized printing was thought-provoking. No doubt, the forum provided audiences with wise view and useful sales channel ideas.

Click here to download full text of show report 



March 5-8, 2019

Exhibiting Time:

9:00-18:00 March 5, 2019

9:00-18:00 March 6, 2019

9:00-18:00 March 7, 2019

9:00-14:00 March 8, 2019


National Exhibition and Convention Center (Shanghai)

(No.333 Songze Avenue, Qingpu District, Shanghai, P.R.China)