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EXHIBITOR NEWS

KOSIGN 2017 Made A Big Hit!

At the invitation of KOAA and Kosign exhibition organizer, the president of Asia Advertising Association(AAA), Mr. Dingguo Zhang lead a delegation of AAA members, Shanghai International Advertising Festival(SHIAF) committee and APPPPEXPO committee, to attend KOSIGN 2017 from 16th-19th Nov 2017. 

The opening ceremony of KOSIGN 2017 started at 10am, 16th Nov. The representatives of China, Japan and Korea, together with some large enterprises all attended ribbon-cutting ceremony. During the following exhibition showing, the representatives of DGI, DYSS and other Korean companies introduced and displayed the latest products and technology.

KOSIGN 2017 cover the area of 10,000 square meters. Among the over 100 exhibitors, the international brands HP, Brother, as well as 4 Japanese inkjet giants and three Korean giants all showcased their products. The exhibition also attracted many famous brands of China, like JHF, Skyjet and so on. 

The exhibition mainly exhibited the products of inkjet equipment, cutting machines, LED signage, POP and etc. The professional audiences include buyers from USA, Australia, Japan, India, Iran and etc. Much to our joy, some  Korean companies acted as agents for products and equipment of Chinese companies. In the booth of Korean Brand Hanwool, Chinese inkjet equipment almost occupied the whole booth.

President Mr. Dingguo Zhang also presented the awarding ceremony of KOSIGN 2017 Design Competition. This ranking competition of Korean Signage Industry annually attracted amount of young designers. Mr. Dingguo Zhang issued certificate and awarded trophy to Gold Medal Winner Mr. Sewing.

During the exhibition, a conference between AAA members which participated in KOSIGN 2017 had been taken place as well. The participating countries include China, Japan, Korea, Malaysia and UAE. The chairman on duty, Mr. Lee Chongxiu presided over the conference. The members reached a consensus that Japan would hold AAA’s rotating chair in 2018.  

In the next session of conference, Mr. Dingguo Zhang detailed the current state of Shanghai International Advertising Festival(SHIAF). All representatives expressed their aspiration of supporting SHIAF. The representative of Korea especially pointed out that they would introduce the winning works of KOSIGN 2017 Design Competition to SHIAF. 

At the end of the conference, Mr. Dingguo Zhang signed cooperation memorandum with Mr. Kim Mingshen, the vice president of Coex corporation, hoping he would introduce Korean television and cinema advertisements, as well as promotion video programs to Shanghai.